Verizon
Client: Verizon
Industry: Telecommunications
Services: Content strategy, social content development, video production, editing
The Challenge
At the time, Verizon was shifting away from relying on large brand campaign assets and moving toward a more platform-native approach. The goal was to grow their TikTok presence with content built specifically for how people actually engage on the app.
The Approach
Owned social video execution end to end, focusing on custom, TikTok-first content rather than repurposing existing assets.
Developed a consistent output of short-form videos designed around platform behavior, strong hooks, fast pacing, and content formats that felt native to the feed. The focus was on making content that looked and performed like TikTok, not like an ad.
The Results
Delivered 30+ custom videos built specifically for TikTok.
Drove 50K follower growth, helping establish a stronger, more relevant presence on the platform through content people actually wanted to watch.
