PDX Airport
Client: PDX International Airport
Industry: Travel / Retail
Services: Social strategy, concepting, content development, content creation
The Challenge
Airports don’t usually feel fun to follow. The goal is to make PDX feel as good online as it does in real life.
The Approach
Developing a content direction rooted in local culture by leaning into what makes PDX so Portland. Local spots, internet humor, and the occasional llama.
Trend-aware, self-aware, and at the same time, it flexes to communicate real updates like construction announcements without losing tone.
The Results
Consistently outperforming the page’s average views by 25–70%
Results are ongoing, with a shift toward content that feels current, local, and worth sharing.
